SLS and paraben are two widely-used chemicals in many personal care products such as shampoos, soaps, and cleansers. SLS is short form of Sodium Lauryl Sulfate. While their primary function is to increase effectiveness.

Since 2012, there has been an increased desire for chemical-free and natural items across industries including personal care and household care. One product which has gained immense popularity is chemical-free and natural soap; made.